#Best real estate newsletters how to#

And continuing to share that 20% about yourself will keep your readers tuned in and wanting to learn more about you, too. Give them so much value that they look forward to your next newsletter. Take the time to give your readers valuable information that they come to expect from your newsletter while getting to know you in the process. Well go over the email newsletter best practices, four main types of email newsletters, and how you can use them to spread your influence across the web. Making a newsletter that your clients love to read depends on how much effort you put into creating one. To wrap it up, newsletters should be an important part of your real estate marketing plan. Investing the time to determine what your readers like will pay off in the long run. What works for you may be different from what works for someone else. He also recommends testing your subject lines.

Yes, McGee recommended consistency, but he also says it’s a good idea to see if doing something a little bit differently from time to time will have a positive outcome.įor example, McGee suggests comparing the number of clicks you get when you show a new listing early in your newsletter versus later. Lucky for you, he shares five tips to help you create a newsletter that becomes such a valuable resource for your clients that they can’t wait to read it. And that’s pretty common for the real estate newsletters I see,” says McGee. “The whole thing is one big advertisement. Audience: Office managers, brokers, top firms, executive officers. On this week’s episode of The Walkthrough™, McGee says the main problem with most real estate newsletters is that they just don’t have the right content. This newsletter offers real estate management issues, news and developments for. He launched a monthly newsletter for her in 2017 that now boasts 1500 subscribers and an open rate of 40-50% – well above the 20-25% average for the real estate industry.

Matt McGee, Managing Editor of Agent Resources at HomeLight, has been in the digital marketing industry for 25 years, and his expertise has come in handy for his real estate agent wife, Cari.

#Best real estate newsletters how to#

In fact, they can be a valuable tool for generating business – if you know how to do it properly. Some people think that email newsletters are a thing of the past.